Message from the President

I've been struggling with weight loss all my life. That's why I started Focus28. I knew how hard it can be to find the right foods, and the right approaches. I knew that all of us who fight the food battle all day are tired of having our weight define us and restrict our lives. I knew how hard it is to keep it off once we actually succeeded in losing weight.

I've been struggling with weight loss all my life. That's why I started Focus28. I knew how hard it can be to find the right foods, and the right approaches.

Early in my career, I decided that I would spend the rest of my life helping others win the battle of the bulge.
Why did we call the company Focus28? I confess, I'm a voracious reader. For years, I've been researching and learning about weight loss, and I kept running into a statistic - that it takes 28 days to break a habit, start a new one, and then truly "lock it in."

I decided that we would make it easy for our customers to make that shift. I teamed up with some wonderful people, experts in weight loss, nutrition, health, and fitness.

We decided that three things were necessary for anyone to stick to a weight-loss program for 28 days or more:

• You had to WANT to eat the foods on the plan;
• The foods on the plan had to WORK;
• And you needed MORE than just food.

This is why we only sell foods that taste good. This is why the foods we sell are all packed with protein - 8 to 20 grams per serving - and low in calories. The average per-serving calorie count for our products is 110, with some as low as 60 calories per serving. And this is why we are constantly looking for new ways to help and support you.