Focus28 was started by by Mitch Suss, our president, because he's struggled with his weight most of his life. After trying every type of diet and workout routine he realized nothing was exactly right. So he started to do research and consult with nutrition and fitness experts. From these early conversations, Mitch crossed paths with and befriended many of our team members and advisors. More importantly, he stumbled upon a weight loss secret in plain sight. Protein, the ugly duckling of weight loss (in the past) was overlooked or underrated by most nutritionists. But after teaming with a few bariatric surgeons, Mitch realized its importance in the functioning of the body and how it seemed to help promote safe, healthy weight loss in post-surgery patients. Mitch finally founded Focus28 to help others who struggle with their weight.

 

From post-op bariatric support to healthy weight loss

Initially, Focus28 started out catering to and treating post-op bariatric surgery patients. The success in developing proven long-term diet and weight maintenance programs that satisfied the unique dietary needs of bariatric patients was the catalyst that sparked the Focus28 diet. After many of the early bariatric patients continued to do exceptionally well on the Focus28 diet, their family and friends started to notice. And it wasn't long before a barrage of non-surgical customers started to requested the Focus28 bariatric diet. So Mitch put the Focus28 team to work developing a more well-rounded weight loss system. The nutritionists, scientists, and medical professionals reworked the bariatric plan and the Focus28 Weight Loss Program was born.

 

The Focus28 weight loss approach promotes protein enhanced diet foods that safely and effectively impact weight loss through calorie reduction and portion control - but it doesn't sacrifice nutrition. Focus28 program meals include a balance of vitamins and minerals, fiber, good carbohydrates, and lots of protein. Protein is the foundation of the Focus28 diet because of its many benefits. It maintains or promotes lean muscle, it triggers thermogenesis (it takes more energy to digest), and it satiates so you're not hungry. Moreover, the Focus28 weight loss system is compatible with today's busy lifestyles. This feature has always been important to Mitch, since maintaining a diet needs to be manageable. So Focus28 has always focused on making compliance simple. Most of our protein diet foods require only water to mix, with some requiring only a short heating in the microwave. There's no refrigeration and little or no prep required.

 

Exercise is also important

Of course, our weight loss programs aren't simply about protein-enhanced food. Focus28 also encourages exercise – in fact Focus28 created its own isometric-based workout routine. The Iso-Towel Workout, developed by Lisa Avellino, is an exercise program that scales from low-impact for beginners up to high-energy fitness fanatics. And all it requires is a towel. The simplicity maintains Mitch's vision that diet and exercise should be easy to do anywhere, any time. That weight loss shouldn't require a big change to your life - except for shopping for smaller sized clothing.

 

Looking forward...

Today, Focus28 continues to develop delicious diet foods announcing new flavors and tasty treats regularly. Focus28 continues to also follow and research the latest trends and discoveries in the diet and fitness industry. Protein-enriched coffees, diet teas, and the latest in supplements are some of the things in our pipeline. Each must be evaluated for its short-term and long-term advantages and effects. And of course, each new product must be convenient to use and carry with you.